Now

Updated October 2026.

Principles

  • Start from zero.

    The best products begin as one clear idea and a working thing you can hold, not a deck. I get to the working thing fast.

  • Build the whole thing.

    Product, design, and code are one job to me, not three handoffs. Owning all of it is how the details stay right.

  • Design is how it works and how it feels.

    I care about the details people notice without knowing why: the timing of a transition, the weight of a word, the one fewer step.

  • Ship, then ship again.

    Small releases, real feedback, fast fixes. Getting it into people’s hands beats getting it perfect in a document.

  • Use every tool.

    AI and the cloud change how fast an idea becomes a product. I use them every day, and I check their work.